"Mahathir ugut hakim"
It's basic - you use inverted commas to show that your heading is a quote and not a factual statement. If you want to do away with the quotes, you may opt, in this case, forHakim: Mahathir ugut kami
If you do away with the quotes and you do what the BH did today, you will be accused of trying to hoodwink your readers. You do something like that too often, you lose readers.
And the Berita Harian has been losing quite a bit of readership over the last couple of years. Daily circulation is around 160,000 now compared with 200K-plus before. The management has conducted a survey to find out what's wrong.
The Solution? Go small! They have decided to shrink the paper to end their woes. People don't like holding broadsheet and that's why they are not buying the BH, the survey found. Go tabloid, the management was told.
But wasn't that their "solution" for the NST in 2004? Didn't do the paper any good.
If they ask me, I'd say: You don't need a smaller paper, boys; you need braver Editors.
The first tabloid Berita Harian should be out during the first week of July.
Wednesday, June 11, 2008
Berita Harian the shrinking paper
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