Updated 3.40pm 24/8/2013: No sooner had I put up the posting below, JMD brought to my attention the fact that Mongolia - yes, Mongolia - had launched Mongolia - Endless Possibilities about a year before our Davos launch or about 18 months before the Israelis thought of their Endless Possibilities campaign.
"... it was not about who copied whom. But it is more of the people who had thought of the idea for our PM had done a really sloppy job in making background check about the slogan ... since there are over 50,000 words in the English vocabulary, the chances of two words coming together and coincide with national slogan of two countries is one in a billion, therefore it is no longer by chance. It is by design. Popular notion is, the same brand consultant was used.." - JMD's Endless Possibilities on the issue of "Endless Possibilities"
Watch the video on journalist Haresh Deol's blog FOUL!
No question about who the real losers will be if we continue with the 17 Sept launch ...
Original posting Original headline - Malaysia vs Israel - Endless Possibilities, One Outcome
|The current edition of Esquire has Malaysia Boleh on the cover|
Imitation is the best form of flattery. We don't need Israel copying from us but that seems to be the fact of the matter where Endless Opportunities is concerned [Endless Opportunities: Not copied from Israel, The Mole, 24/8/2013].
Unfortunately, the choices left us aren't endless, just two:
1. we abandon our Endless Possibilities campaign and think of a new one or2. we push on and make the Israelis wish they'd done their homework a bit more instead of spending all their time and money on making lives miserable for Palestinians and its neighbors.
Me, I have no doubt we will win this battle with Israel. Not just because we are way better at slogans than they are but, more importantly, because it is true that Malaysia is a land of endless opportunities. Ask the Brits, the Americans, the Arabs who have invested trillions into our economy and the Lims, the Tans, the Tonys and the Arumugams who have made billions, if you don't believe it.
Israel, on the other hand ... come now, think of Israel and what pictures come to mind? Yes, there's a reason why their Israel. One Place. Endless Possibilities campaign is aimed only at their MICE sector only, isn't there?
But even after we've beaten the Israelis, winning the hearts and minds of Malaysians themselves with 1Malaysia, Endless Possibilities will be harder. Most of us grew up with Malaysia Boleh. I must admit I wasn't that taken in by the Malaysia Boleh thingy when it first came about but nobody can deny that it has been a potent battle cry that has inspired a generation of Malaysians and convinced them that they, indeed, can.
In fact, this new Endless Possibilities campaign, which some of us are trying to beat to a pulp even before its Malaysian launch on Sept 17 (the international launch was in January this year at Davos, Switzerland), could be yet another proof that we can, and Malaysia, indeed, Boleh!