Foxy moves. Shahrir Samad, it seems, is expected to propose to the government that the Iskandar Development Region be renamed Iskandar. The blogger Cuit-Sikit says Fox Communications, the pr outfit created by two ex-editors close to the PM, could be given a lucrative contract for the re-branding.
If that is so, other pr agencies can eat their hearts out. Like they have been doing over quite a few projects ranging from the Monsoon Cup to Synergy Drive.
I heard also that Fox has landed a job to re-brand and revamp our National Service programme. We'll be getting quite a bit of Australian and Singapore inputs here.
According to Johorean blogger Ruhanie Ahmad, a Malay professional body has submitted a memorandum to King and Prime Minister demanding the resolution of 20 issues before the Government presses ahead with Iskandar. Read the posting here.
Thursday, July 19, 2007
Re-branding for Iskandar, already?
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