Tuesday, February 13, 2007
"New" Weekend Mail
A year after and the return of the Mail.
Today last year I ended my 20-year stint at the NSTP*.
I was the executive editor of the Malay/Sunday Mail when I resigned. A month after I left, several key editors and journalists with the Mail, including the Sunday Mail editor Aishah Ali, also left under the group's VSS. Soon after our departure, The Sunday Mail was discontinued as part of an ambitious and expensive plan to transform the Mail into a punky, funky rag for young people.
In its place the ill-fated Weekend Mail came into being. Its publication was suspended by the Government following the infamous "smut" edition. In view of this, and after some harsh comments from the Deputy Prime Minister and a Cabinet minister, Syed Faisal Albar*, the NSTP chief executive officer and the de facto chief editor of the Malay Mail/Weekend Mail, had to terminate the contracts of "Mojo" M. Zul and a British expatriate.
This blog dedicated quite a bit of space to this sad turn of events. Today, I was recalling some of those events when someone called to tell me that the Weekend Mail is back.
I've heard for a while that the people there are going to turn the Malay Mail back into an afternoon daily, with hard-hitting news and just a dash of the "college" thing they had originally wanted to do. It seems that the Internal Security Minister has lifted the suspension of the Weekend Mail. The ad people have started to send out fliers to i9nvite companies to advertise in the "new" Weekend Mail. Generous discounts, too.
I extend my best wishes to the guys and gals at the Mail who have been trying to make it work. It will be an uphill battle and they know it.
My advice to Syed: Learn from the painful lesson. Let the pros run the show.
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