Or that's what some experts are telling the UMNO big wigs. If the party wants to set up a department ala the DAP's mysterious Red Bean Army, they asy, it needs to cough up RM350 million over the next 5 years. Ringgit tiga ratus lima puloh juta sahaja.
Shocking, you say? Hogwash, certainly.
What UMNO needs to do is get its leaders, including those experts, to serve the people from now until Najib Razak or whoever is PM then calls for the next general election. Turun padang and meet the people face-to-face in the real world, not in the virtual one. There is no substitute for sincere hard work. Whose idea was it in the first place to have a department of social media that employs full-time tweeps, facebookers, instagrammers, bloggers and cybertroopers? What madness!
Three-hundred fifty bloody million ringgit to win the war of perception? Come off it!Updates: Jebat Must Die is perturbed with how BN could allow unfriendly operatives such as the ex-Malaysian Insider's Lau siblings infiltrate its media platforms, h e r e.