|Edelman PReaching local media how to do the job?|
“The principal issue where trust (towards the local media) is lacking is when there’s a presumption that there’s an untold story, and that it isn’t being shared fully, thus causing readers to be more cynical.” - Matthew Harrington, Edelman global CEOThis Mat Saleh PReacher needs to talk to his local pr boys and girls to get a better picture of the local media scene. Seriously. A public relations man trying to tell journalists and editors what trust is about?
Untold story? Do not get me started, Mr Harrington. We know Edelman is BIG in Malaysia, that you guys get a lot of government jobs, especially with PEMANDU. In fact, Edelman has become almost a monopoly where government-related agencies are concerned.
And yet, the level of distrust in the Malaysian Government (according to your barometer) remains high. How is that, Mr Harringto?
According to the 2012 Edelman Trust Barometer for Malaysia, Malaysians placed a high level of trust in NGOs and business, with 58% of the general population trusting both institutions to do “what is right.”
This compares with the public trust in Government (52%) and media (46%), providing business and NGOs a license to lead the agenda to build increased trust and deeper relationships with the Malaysian public.Not much difference is there!? Public trust in Government (52 per cent) and media (46 per cent). How does Mr Harrington propose to improve public trust in Government? Increase next year's budget for Edelman, perhaps? Give ALL government PR works to Edelman?
Why am I worked up? Journalists and pr dudes have a special bond in Malaysia, we deal with each other a great deal on a daily basis. We teach and guide our pr friends on how to get their messages into our pages and air time. We both know that if a piece of news is too p.r.-ish, readers will not trust us (the media0.
Mmmm. Maybe that is what's happening: too much PR in government and media. Too much Edelman.
p.s. NOTE TO EDITORS: I suspect that if you guys should stop sending your reporters to cover events organised by Edelman, the barometer of trust in you guys will suddenly and mysteriously improve in Harrington's report next year. Try it.
Read the StarBiz's interview with Harrington, published today, here.
The news on the barometer in NST in January NGOs, businesses most trusted institutions in Malaysia, survey says