Why the Star should have said NO. The non-editorial people at The Star may be guffawing all the way to the bank with this bonus Air Asia ad.
I won't be too quickly too happy if I were them.
1. Because airport tax is a source of government revenues. Not everyone has to pay. An airport tax is charged only to the consumer (Air Asia uses "guests"). In other words: You don't fly, you don't pay; You fly, you pay. Same in other countries; the only difference is you pay through your noses if you fly to Heathrow, Changi and elsewhere. Our airport tax is second cheapest in the region after Indonesia, and still one of the cheapest in the world. And we know that we have one of the most stunning airports on Earth.
2. Air Asia's ad/campaign is misleading.
"Air Asia does not derive any profit from the airport tax collected from guests as the entire amount goes to MAHB"
Look, NO AIRLINE IN THE WORLD derives any profit from airport taxes. That's why it's called airport tax and not airline tax. Airport tax is for government (or the party appointed by the government) to maintain an airport, improve it, and build new airports, etc. In our county, MAHB is the government-linked company tasked to do all these and more. Airport is the main door to every nation so there's the issue of security, having to make sure Air Asia planes land on time and not hurtle to the ground, etc. So, other than the government, the biggest beneficiary of airport tax is the airline company. [In Air Asia's case, there is that other story about it collecting our money we paid to the government/MAHB, to the tune of over RM100 million, and not passing it on to the government/MAHB. Ultimately, the airline paid the money to MAHB but not fully. But that's another story.]
3.Now that the Star has accepted ads to deny the government (or GLC) of their source of income, I am sure YB Tien Chua will be inspired to take the same path. Can it say NO? Of course the Star won't accept ads from PKR or DAP but what would stop those ad people in the Star from accepting ad campaigns from some affected, victimized or concerned parties.
Other thant SAY NO TO AIRPORT TAX INCREASE, possible campaigns in the run up to PRU13 period, which will affect government coffers and tarnish its image:
SAY NO TOLL EXTENSION!
(Tien Chua Sdn Bhd does not benefit directly from toll charges)
DOWN WITH GST!(Tien Chua Sdn Bhd does not profit at all from GST)
SAY YES TO CHEAPER PETROL!
(Tien Chua Sdn Bhd won't go bust if petrol is free!)
p.s If you have other campaign ideas against the government or its GLCs, please pass them on through my comment box. I will personally despatch them to YB Tien Chua and cc it to The Star.