FBC and Fox. Some people may want us to forget that the FBC Media was a product of the Abdullah Ahmad Badawi era.
But how can we forget (or forgive) that easily?
In the PR world back then, there were two big Fs: FBC and Fox Communications.
Fox was led by two ex-editors who shared great affinity with the people who set up the Malaysian Insider to prop up a flailing Prime Minister.
Fox and FBC were yin and yang. They shared the same bed. They walked hand in hand in the corridors of power during the Abdullah reign.
Their portfolios were to-die-for. They were the envy of all PR companies.
But when Sime Darby decided to part ways with FBC in Nov 2008, just months after Pak Lah was replaced by Najib, the good streak was ending. Three months later, Fox had nothing more to do with Sime.
Fox's contracts ended one by one and when there was no more, it called it quits here.
Now it's FBC's turn.
Putrajaya did not "ditch FBC Media as image experts after the expose". Their contract ended, full stop. "Finally", some may add.
But read the Insider's article, anyway ...