DEATH OF A PR AGENCY. I was not sad at all to read the Star's piece Fox to cease ops on March 31. I sense that the writer of the article, or perhaps the editor who went through the piece and approved it for publication, was not saddened, either. The thing is, Fox had an unfair advantage over other agencies during its time. It had powerful "cables".
The body that oversees the PR industry in this country should try and gain some lessons from the Fox affair. How did a new PR firm run by two ex-editors manage to get so much on their plate in such a short time, from Sime Darby's merger exercisse (well, we know what has happened to that) to the various "Corridors". Some said the Finance Minister at the time had a hand in making it happen for Fox. It's an old story so many times on blogs including mine, but surely we are curious?