Will anyone miss the Weekend Mail?
Before the smut, the Weekend Mail was printing just about 70,000 copies. Given the Mail's traditionally high return rate of unsold copies, we can safely estimate that some 50,000 people paid RM2 each every weekend to read the rag: 25,00o on Saturday and another 25,000 on Sunday. Not too many. The (murdered) Sunday Mail, which was edited by Aishah Ali until April 23 this year, was doing 50,000 copies on a bad day and the (old) Malay Mail was cruising at over 40,000 copies easily before there was Kalimullah Hassan.
Syed Faisal Albar will miss the Weekend Mail. Those 50K copies mean RM100k in circulation revenue. If the suspension lasts till the end of the year, that would mean more than RM1 million down the drain.
And with The Malay Mail (Mon-Fri) struggling to stay above 20,000 copies a day and with little advertisement coming in, a prolonged suspension of the Weekend Mail could ruin the NSTP chief executive officer's already badly-tainted KPI.
Consolation will come in the form of not having to pay Simon Burgess and M. Zul the fat salaries that they draw should the company decide to roast both raw editors. Syed Faisal could bring back the Sunday Mail. He should also demand a refund for the US$1 million they paid the consultants for this troubled "re-invention" of the Mail.
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