There's a monster at Balai Berita but it's not who you think it is.
Here, meet Monster, or rather moNSTer. It is NST's ambitious project to try to conquer, first, Malaysia's online media business and, then, the region's.
Given the rich archives of the Balai Berita, this one should get the competition shivering. Another reason is Zainul Ariffin. The former Business Times editor, who was one of the first senior editors removed (to make way for Rajen Moses, a former foreign wire agency and Bernama journalist) by Kalimullah Hassan when he came in as GEIC in 2004, is heading or co-heading the project.
The guy has been doing some hot things for someone sent to freeze in Siberia, turning NST's research centre into what it should be, giving the group's tired pixmen new lease of life, creating intelligent exhibitions that made his bosses smelling like roses last year, and resuscitating the languishing e-Media, among other things.
It's not a secret that the compact NST has failed to rattle The Star (circulation >300,000 copies a day) or The Sun (circulation 230,000 copies). CEO Syed Faisal Albar said when pressed by a shareholder at last week's hot AGM that the compact NST's circulation was "around 145,000 copies", way below expectations (and even that figure was challenged by James Lim, the shareholder in question).
One of the features in the moNSTer portal is a blog project involving Jaring (please see http://www.jeffooi.com/2006/07/new_kid_on_the_blog.php.)
About a dozen widely-followed bloggers in the country, including a Mat Salleh, will be involved in this project. Wonder if they include The Scribe, Screenshots, Aisehman, Raja Petra ..
TTDI, 29 Nov: They are cutting the trees again in Taman Tun Dr Ismail, once one of the greenest housing estates in KL. Well, it probably ...
Amirudin is trying to silence (me) with the lawsuits - Razak Ismail, Green Party sec-gen Damansara, 30 July: I don’t quite understand why...
Wed, 5 April: Some Malaysians don’t think much of memoranda of understanding and that’s quite, er, understandable. For there was a time whe...