April launch? The MCA-owned Star Publications has a license to publish a Malay-language daily. It has been holding on to the permit for nearly a decade now. The people at the NSTP know it and the people at the Utusan Melayu know it. What they probably didn't know was that the management of the Star has revisited the idea of launching the new paper, whose working title is Minda Massa.
People familiar with the matter say the Star stands to be the biggest beneficiary if Media Prima is allowed to execute plans to eat up Utusan Melayu and merge it with the flagging NSTP.
In the event of an NSTP-Utusan Melayu merger, one or even two of the four major Malay-language titles in the two rival groups could be cannibalized. The people behind this proposed merger are hoping to corner the Bahasa newspapers market in terms of advertisements and circulation but they may have forgotten that the Star has a license to publish a Malay daily and has been on stand-by mode since 1997 to launch the daily.
Last October, they started the mSTAR Online as part of its run-up to publish Minda Massa. The mSTAR Online has garnered a huge following. Since news of the NSTP-Utusan merger, there has been talk about an April 2007 launch for Minda Massa.
A merger between NSTP and Utusan Melayu is likely to create a vacuum that Star would be more than happy to fill.
p.s. At the press conference to announce the merger tomorrow, questions on cannibalization and vacuum and Minda Massa will likely be raised. That is, if the press conference is not called off. I was told that after last Friday's resistance shown by some Umno Supreme Council members, the people behind the merger idea have been told to retreat. For now.
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